Illustration Program — Course 2

Ideation & Visual Storytelling

Instructed by Edward Kinsella III

All the tools you need to accelerate your skills as an artist.

Course Details

Don’t run the risk of making beautiful images your audience can’t feel. Add a whole dimension to your work with Ideation & Visual Storytelling, a course designed to put the power of narrative in your hands. Great visual storytelling is an invaluable and highly sought-after skill. Emotion, tone, and feeling can be brought to life by a skilled illustrator. With thoughtful design and skill, your work can shed light on new ideas, perspectives, and set the tone for powerful story that resonates and connects with audiences.

This course explores the art of developing a compelling and engaging story, a critical component of visual narrative. This skill can be applied to all corners of the creative industry. Each class includes lectures, demonstrations, critiques, or projects.

Your mentor—a gallery-solo illustrator whose work has appeared in The New Yorker, Rolling Stone and dozens of others—will teach you how to shed light on new ideas and perspectives through your work, giving you the tools to connect deeply with audiences.

Classes are hosted weekly, live and online. Your mentor will lecture on technique, skill, and the history of illustration. Added to that, you’ll join in for demonstrations, critiques, and Q&A sessions, with weekly homework assignments.

Key Takeaways From The 10 Week Course

  • Mood, emotion and tone

  • Conveying narrative through a single image and a series of images

  • Visual problem solving

  • Visual communication

  • Working with an art director

  • The books every illustrator needs to read

  • How to build a portfolio

  • What freelance jobs generally entail

  • Networking and marketing


Oct. 9 – Dec. 18


10 weeks

Live Classes

Mentorship Class on Saturdays
10:00am – 1:00pm PT

Study Hall on Wednesdays
5:00-7:00pm PT

Price: $999 (limited offer)

Course Outline

Meet the Class Mentor Edward Kinsella III

Edward is an internationally celebrated artist in the editorial and publishing industry

Edward’s work has been commissioned by iconic magazines and publishers internationally. His work is regularly showin in gallery exhibitions. His clients include but are not limited to: The New Yorker, Rolling Stone, The Criterion Collection, The Wall Street Journal, The Atlantic, Playboy, Penguin, The Boston Globe, Wired, Nautilus Magazine, Washington Post, Scholastic, The New York Times, New York Magazine.

Guest Speakers


Each semester, the Illustration Program features a minimum of 3 guest speakers. We invite industry leading artists for these events and students are invited to ask questions and observe the guest artist as they share their craft and career wisdom in real time.

Doug Chayka

Illustrator & Designer

Jacqueline Oakley

Educator & Illustrator

Panel design illustration by Miriam Martincic

Miriam Martincic



As an Illustration program student, you will also gain access to guest speakers featured in the concept art program as on-demand content.

Fantasy art by art director Grace Liu

Grace Liu

Art Director at Monomi Park

Character design concept art sculpt by Miles Wadsworth

Miles Wadsworth

Character Artist at Dimensional Ink Games

Scifi character design holding gun

Mitchell Malloy

Art Director at Wild Blue Studios

Access to the best resources

Live Classes

Every class is delivered live and is fully interactive with lectures, demos, critiques, and guest speakers. Consider this your front row seat.

Office Hours

Study Hall

An Unbeatable Price

Frequently Asked Questions

Ideation & Visual Storytelling is the second course in the Illustration Program. This course is the perfect 10-week long bootcamp for artists who already have a foundation of skills, but are working to develop their abilities with visual narrative and personal voice.

It's the best course for students who have already attended Process: Skill & Craft or relatively advanced illustration students. We do not recommend beginner artists start with Ideation & Visual Storytelling.

In most instances, we recommend starting with the first course in the program. If you are an experienced artist, with substantial training or skills, you do have the option to test into more advanced courses. If you need help determining if you should skip the first course in the program, please send a link to you work to and explain which advanced course you hope to attend.

The Mentorship program is a "get out of it, what you put in" experience. That being said, our courses are structured to accommodate individuals with a busy schedule. We recommend setting aside a minimum of 3 hours for your live course and 2 hours to complete assignments and course work. We highly encourage students to commit more time if their schedule allows.

We encourage students to attend the livestream whenever their schedule permits, however, this is not required nor is it essential to fully benefit from the personalized coaching and mentoring offered by this course. Every class we host is recorded and available on-demand after the broadcast. You will still receive personalized feedback on work submitted before the livestream.

Yes! This course is designed truly as a mentorship course. Your mentor will review work you submit for the course and provide feedback during or after class to help you progress, improve and develop your skills and portfolio.

Yes, all classes are available for download during your enrollment as a mentorship program student.

We recommend students enroll in only one mentorship course per semester. We highly recommend taking mini-courses, such as Color Theory or Figure Drawing in addition to Mentorship courses.

Need Some Guidance?

We can help you with any questions related to enrollment, portfolio development, and the student experience.

Book a free portfolio review with a working artist!