Services
Intensive Online Workshop
The Art of Crowdfunding

Learn how to craft a compelling crowdfunding campaign, engage supporters, and navigate every stage of a successful crowdfunding launch.

A course taught by Ashly Lovett

Live & Online
Fully Interactive
4 Weeks
All Skill Levels
PlayPlay
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A hands-on guide to planning and launching a successful crowdfunding campaign with Ashly Lovett

Learn how to launch a successful crowdfunding campaign as an artist. This hands-on course teaches you how to choose the right project, grow your audience, advertise effectively, and handle budgeting, manufacturing, and fulfillment.

Whether you’re creating a print run, enamel pins, stickers, or apparel, you’ll get the tools to plan, launch, and deliver a campaign that supports your creative career and original IP. Students are not required to have a project prepared before or during the workshop. This course will give you the resources and knowledge to pitch your idea in a compelling and impactful way, to successfully fund your project.

Topics Covered:

  • Who It’s For: Designed for artists, illustrators, painters, and visual storytellers
  • Types of Projects: Suitable for art projects like graphic novels, short animations, apparel, art books, etc
  • Creative Alignment: Focuses on choosing a campaign that aligns with your strengths and creative voice
  • Platform Readiness: Covers foundational skills for platforms like Kickstarter and BackerKit. Topics covered will apply to all platforms.
  • Flexible Approach: Option to build a real campaign during the course or plan for a future launch
  • Personalized Support: Includes personal guidance from Ashly Lovett on developing your campaign
  • Post-Campaign Value: Emphasis on boosting original IP and creating inventory for online, in-person, or wholesale sale

Course Dates
June 5 – 26, 2025

Live Class Meetings
Thursdays, 5:30-7:30 pm PT (8:30-10:30 pm ET)

Difficulty
All Skill Levels Welcome

Platforms
Applicable to all major crowdfunding platforms (Kickstarter, BackerKit, IndieGoGo, etc)

Price
$399

Fantasy artist and painter, Ashly Lovett

Ashly Lovett has launched many successful crowdfunding campaigns, turning her art into published work, prints, and merch.

She’s an illustrator, writer, and gallery artist known for her soft, dreamlike chalk pastel work. Inspired by myths and folklore, her goal is to spark a sense of wonder and dark nostalgia.

Ashly has worked with Magic the Gathering, FOX Searchlight, Netflix, Disney, and more. Her art has appeared in Spectrum, Infected by Art, and the Society of Illustrators.

She’s taught visual storytelling with Visual Arts Passage since 2023. She lives in Louisiana with her husband, son, and their cat, Skelly.

Week-by-week Overview

Define your project, clarify your goals, and identify your strengths. Learn what makes a campaign fundable and worth following.

Explore how to grow your audience, create consistent outreach, and set up a simple marketing plan to build momentum.

Break down costs, research vendors, and understand shipping, taxes, and fulfillment. Create a realistic budget and timeline.

Build your campaign page, refine your pitch, and get feedback. Whether you're launching now or later, you'll leave with a clear plan in place.

Have Questions About This Course? Speak with Us Today