Services
Intensive Online Workshop
The Art of Crowdfunding
Learn how to craft a compelling crowdfunding campaign, engage supporters, and navigate every stage of a successful crowdfunding launch.
A course taught by Ashly Lovett



Learn how to launch a successful crowdfunding campaign as an artist. This hands-on course teaches you how to choose the right project, grow your audience, advertise effectively, and handle budgeting, manufacturing, and fulfillment.
Whether you’re creating a print run, enamel pins, stickers, or apparel, you’ll get the tools to plan, launch, and deliver a campaign that supports your creative career and original IP. Students are not required to have a project prepared before or during the workshop. This course will give you the resources and knowledge to pitch your idea in a compelling and impactful way, to successfully fund your project.
Course Dates
June 5 – 26, 2025
Live Class Meetings
Thursdays, 5:30-7:30 pm PT (8:30-10:30 pm ET)
Difficulty
All Skill Levels Welcome
Platforms
Applicable to all major crowdfunding platforms (Kickstarter, BackerKit, IndieGoGo, etc)
Price
$399
She’s an illustrator, writer, and gallery artist known for her soft, dreamlike chalk pastel work. Inspired by myths and folklore, her goal is to spark a sense of wonder and dark nostalgia.
Ashly has worked with Magic the Gathering, FOX Searchlight, Netflix, Disney, and more. Her art has appeared in Spectrum, Infected by Art, and the Society of Illustrators.
She’s taught visual storytelling with Visual Arts Passage since 2023. She lives in Louisiana with her husband, son, and their cat, Skelly.
Define your project, clarify your goals, and identify your strengths. Learn what makes a campaign fundable and worth following.
Explore how to grow your audience, create consistent outreach, and set up a simple marketing plan to build momentum.
Break down costs, research vendors, and understand shipping, taxes, and fulfillment. Create a realistic budget and timeline.
Build your campaign page, refine your pitch, and get feedback. Whether you're launching now or later, you'll leave with a clear plan in place.