Concept Art Program — Course 3 & 4


Instructed by Lake Hurwitz

Shape your concept art skills into a career-starting package, with a custom-tailored mentorship that meets where you are.

If worldbuilding is your language, this course is your dictionary. From asset development to portfolio theory, you’ll learn what art directors want to see and how to deliver it, quickly and consistently. Worldbuilding will unlock the tools you need to develop profound ideas and execute on them to spec.

Your mentor, the Principal Visual Development Artist for the Magic franchise at Wizards of the Coast, will give custom tailored guidance and feedback on your work based on your professional goals and ambitions.

Classes are hosted weekly, live and online. Your mentor will lecture on technique, skill, and the history of concept design. Added to that, you’ll join in for demonstrations, critiques, and Q&A sessions, with weekly homework assignments.

Key Takeaways From The 10 Week Course

  • Applications of concept art

  • The skills required for concept art specializations

  • Asset development

  • Triage

  • Culling artwork during the process

  • Cyclical creation of form and function

  • What makes a character more than their costume

  • Semiotics

  • Audience-tailoring

  • Portfolio theory

  • Concept art success factors

  • Salesmanship and appeal

  • What art directors look for


Jan. 22 – March 26


10 weeks

Live Classes

10:00am – 1:00pm PT

Price: $999 (limited offer)

Course Outline

Photo of concept artist, Lake Hurwitz

Meet the Class Mentor Lake Hurwitz

Lake Hurwitz has been creating entertainment franchise artwork for 10+ years. Before that, he attended both Ringling College of Art and Design as well as the infamous Safehouse Atelier. He specializes in audience-focused design, and his personal work primarily explores surreal fantasy.

He has worked on massive properties including Dungeons and Dragons, Magic: the Gathering, NERF, the Transformers film series, Call of Duty, and Star Citizen. Lake currently works full-time as the Principal Visual Development Artist for the Franchise Development team at Wizards of the Coast.

Guest Speakers


Each semester, the Concept Art Program features a minimum of 3 guest speakers. We invite industry leading artists for these events and students are invited to ask questions and observe the guest artist as they share their craft and career wisdom in real time.

Character design concept art for The Last of Us by Alexandria Neonakis

Alexandria Neonakis

Concept Artist & Illustrator

Digital concept art painting for Last of Us video game by Ashley Swidowski

Ashley Swidowski

Concept Artist & Illustrator

Omar Hesham

Character Artist (Model, Texture, Lookdev, Groom)


As a Concept Art Program student, you will also gain access to guest speakers featured in the Illustration Program as on-demand content.

Painting of a mermaid by fantasy artist, painter, and illustration, Ashly Lovett.

Ashly Lovett

Illustrator & Painter

Tim O'Brien illustration of Beyonce for Lemonade album

Tim O’Brien


Ed Binkley

Illustrator & Fantasy Artist

Access to the resources you need to pursue a career in art

Live Classes

Every class is delivered live and is fully interactive with lectures, demos, critiques, and guest speakers. Consider this your front row seat.

Office Hours

Study Hall

Course Start Date

Jan. 22, 2022



Payment Installments Available

Even though our courses are the best value, with the high caliber instruction and personalized mentoring, there are finance options available to make the mentorship program financially possible for as many artists as possible. Select Shop Pay or Affirm at checkout to view options.

Frequently Asked Questions

Worldbuilding is the third course in the Concept Art Program and it's the perfect course for advanced students who have begun to build out their skills in character, creature, and environment design. The course is a 10-week long workshop to continue building and polishing your portfolio to prepare it for the industry.

We recommend this course for students who have already attended Advanced Concept Design or for artists who are already working at an advanced level.

We recommend against jumping straight to Worldbuilding, but for some advanced artists, this is feasible. We recommend booking a portfolio review here, but there is no technical requirement to attend a more advanced course.

The Mentorship program is a "get out of it, what you put in" experience. That being said, our courses are structured to accommodate individuals with a busy schedule. We recommend setting aside a minimum of 3 hours for your live course and 2 hours to complete assignments and course work. We highly encourage students to commit more time if their schedule allows.

We encourage students to attend the livestream whenever their schedule permits, however, this is not required nor is it essential to fully benefit from the personalized coaching and mentoring offered by this course. Every class we host is recorded and available on-demand after the broadcast. You will still receive personalized feedback on work submitted before the livestream.

Yes! This course is designed truly as a mentorship course. Your mentor will review work you submit for the course and provide feedback during or after class to help you progress, improve and develop your skills and portfolio.

Yes, all classes are available for download during your enrollment as a mentorship program student.

We recommend students enroll in only one mentorship course per semester. We highly recommend taking mini-courses, such as Color Theory or Figure Drawing in addition to Mentorship courses.

As a repeatable course, Worldbuilding is designed to be taken more than once. Returning students will focus predominantly on continued development of their portfolio, with a strong focus on career strategy and networking. Worlbuilding offers return students with all the resources they need to maintain a competitive edge.

Need Some Guidance?

We can help you with any questions related to enrollment, portfolio development, and the student experience.